focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

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In his presentation earlier this week, Sword said the ABS challenge system scored favorably among focus groups of players, minor-league managers, coaches and fans. C. Trent Rosecrans, The Athletic, 21 Feb. 2025 On YouTube, the winning play might be focusing on foundational topics, capitalizing on momentum with content batches, leveraging livestreams, simplifying complex topics, studying audience analytics, creating shareable content, or joining forces with other creators through focus groups. Jodie Cook, Forbes, 20 Feb. 2025 Kiely said the suggestions were based in part on researching other communities and the establishment of a focus group. Daniel I. Dorfman, Chicago Tribune, 18 Feb. 2025 The California strategy grew out of a series of focus groups undertaken soon after Gonzalez, a former state lawmaker, became head of the Labor Federation in July 2022. Mark Z. Barabak, Los Angeles Times, 15 Dec. 2024 See All Example Sentences for focus group

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

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Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 3 Mar. 2025.

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